
Norwich taught me what home away from home truly means, and ROOTED is my way of celebrating that feeling.
TIFFANY LEANN CONOLLY,
FOUNDER & CREATIVE DIRECTOR
OUR STORY
I'm Tiffany, a designer, artist and storyteller with a lifelong fascination for architecture, history and the quiet details that give a place its character. Whether it's the silhouette of a castle against the skyline or the intricate outline of an island, I've always been drawn to the stories woven into the places around us.
For the past six years, I've had the privilege of building Peace of Paradise, a brand inspired by my home in the Cayman Islands. Through artwork, keepsakes and jewellery, I discovered just how deeply people connect with the places they love. It taught me that we're not simply creating products—we're preserving memories.
When I moved to Norwich, I never imagined I could fall in love with another place in quite the same way. Yet, within just two years, this remarkable city completely captured my heart. Its history, architecture and character inspired me every day, and before long, I found myself doing what I had always done—creating.
That's how ROOTED began.
I realised that if I could feel this connected to a place that wasn't where I was born, there must be countless others who feel exactly the same. People who found a home away from home. People who carry a city with them long after they've left it.
Norwich taught me what home away from home truly means, and ROOTED is my way of celebrating that feeling. The Norwich Collection is only the beginning.
My hope is to continue creating meaningful jewellery inspired by remarkable places around the world, so wherever life takes you, you can always carry a piece of home with you.




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